report about advert analysis, Eric Speed wrote that, though crafting an advert campaign for Swanson frozen dinners, Chicago promoting agency Leo Burnett discovered that, although individuals who consume TV dinners are “harassed and hard-Doing work,” “harassed consumers didn't love to be reminded of how frantic their lives ended up.
article compares a ‘60s-period Swanson Television set dinner ad, which played up “futuristic” areas such as aluminum tray, with a modern-day Stouffer’s ad that displays the meals “heaped on an earthenware plate – handily decamped within the plastic tray it came in,” and farm surroundings in the history.
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